Context Immersion

How do you find a Serious context of use??

Becoming a Resident Toolbuilder

Kanjun (paraphrased): Idea-seeking is less powerful than context-seeking

Ethnography/fieldwork can be considered "context immersion", but it isn't normative. It's not intended for toolbuilders/people who want to be constructive about their environments.

How does this relate to IDEO's design thinking practice, and where do its shortcomings intersect with context-seeking as an active process?

https://www.nngroup.com/articles/contextual-inquiry/

Domain-expert consulting firms are often the only effective ones; like engineering, architecture, or cartography.

Community fellowships: