TikTok & Youtube as a means of platform growth
People discover your tool through Youtube and TikTok. Facilitate and make good content!
Avi's Truffle Hogs is drumming up pre-release interest through co-designing cosmetics with fans.
Sebastian Lague made a bespoke interactive tool that he interacted with for his video How Computers Remember.
MockMechanics has a very strong YouTube presence that will probably lead to more growth for the system https://www.youtube.com/watch?v=HrwxbQj5mj0
3blue1brown made manim, which was quickly adopted by the community and enabled a lot of creators' careers.
Make videos on general topics (how to do x) that are done with the tool. Kapwing's SEO strategy was similar.
NotionToks “pure ideology” https://twitter.com/maxkriegers/status/1353094774279065600?s=21