TikTok & Youtube as a means of platform growth

People discover your tool through Youtube and TikTok. Facilitate and make good content!

Avi's Truffle Hogs is drumming up pre-release interest through co-designing cosmetics with fans.

Sebastian Lague made a bespoke interactive tool that he interacted with for his video How Computers Remember.

MockMechanics has a very strong YouTube presence that will probably lead to more growth for the system https://www.youtube.com/watch?v=HrwxbQj5mj0

3blue1brown made manim, which was quickly adopted by the community and enabled a lot of creators' careers.

Make videos on general topics (how to do x) that are done with the tool. Kapwing's SEO strategy was similar.

NotionToks “pure ideology” https://twitter.com/maxkriegers/status/1353094774279065600?s=21